I worked as the freelance creative director for Sergio's for approximately 5 years. We worked on everything from branding, in-store design and signage, store promotions, email campaigns, menu design, uniform design, and more. Sergio's Family Restaurants then spawned off a fast-casual franchise, Sergio's Cuban, in which i also led the campaign development for. I gained a love for cuban food and a little spanglish in the process. 

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This is a small sample of the vast number of projects I lead for this client.